Monday, February 23, 2009

Smile Pinki, Smile Train

Smile Pinki, Smile Train, originally uploaded by shannonpatrick17.

Smile Pinki, Smile Train
The Smile Train is an international charity helping children with cleft lips and palates, founded in 2000 by Brian Mullaney and Charles Wang.

According to a March 2008 New York Times Magazine article, "over the last eight years, Smile Train has performed more than 280,000 cleft surgeries in 74 of the world’s poorest countries, raising some $84 million last year while employing a worldwide staff of just 30 people."
The Smile Train uses technology such as surgery-training software and grading of operations via digital imaging to make it "one of most productive charities, dollar for deed, in the world." Mullaney, who sits on the board of directors of Presstek (a manufacturer and marketer of high-tech digital imaging solutions), has suggested that "Smile Train is close to reaching a historic break-even point: it will perform more operations each year than the number of children born each year in developing countries with cleft deformities."

Mullaney worked in advertising for over 20 years , founded Schell/Mullaney Advertising, served as Senior Vice President, Creative Director at J. Walter Thompson and Vice President, Creative Director at Young & Rubicam. Mullaney earned a bachelor's degree in business economics from Harvard College. He lives on Long Island, New York with his wife Cricket and three children.

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